Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors

Richmond, CA, USA

Richmond, CA, USA
2023
Full-Time MBA MAP
Strategic Roadmapping
Determine SunPower's new and adjacent revenue opportunities created by recent federal and state policies (IRA, etc.) that are a) within the home improvement industry and b) related to greater electrification of home energy uses
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Executive MBA MAP
Supply Chain Optimization
Develop a strategy for Vehicle to Grid (V2G Bi-directional Charging) that includes the competitive landscape, risk analysis, customer journey map, and a business plan that identifies the return on investment for consumer and OEM.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors