Analyze the business traveler market to understand how to compete for the midweek business traveler

Develop a growth strategy to guide the transformation of a newly acquired company

Create a comprehensive go-to-market plan to maximize company growth

Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.