Create a comprehensive market analysis.

Formulate a detailed growth plan with a focus on strategic, financial, and operational excellence.

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Create a vendor-engagement model detailing how to engage with existing/new vendors as well as volunteers to maximize capabilities and services "donated" to The Empowerment Plan.

Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.

Develop a comprehensive marketing strategy.

Produce a U.S. market entry strategy.