Action-Based Learning Projects:
MAP & Consulting Studio
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
São Paulo
São Paulo
2025
Full-Time MBA MAP
Strategic Roadmapping
Growth-Next Generation Agriculture (GAN) accelerates the transition to regenerative agriculture in Brazil by empowering biological input enterprises through expanded credit access and knowledge dissemination
Faculty Advisors
Offenbach, Germany
Offenbach, Germany
2015
Global MBA MAP
Market Analysis and Assessment
Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors