Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Market Analysis and Assessment
Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.
Faculty Advisors
Madurai, India
Madurai, India
2016
Full-Time MBA MAP
Aravind turned to a MAP team for help in pursuing its mission of eradicating needless blindness. Specifically, the nonprofit needed a model of best practices for its chief medical officers to coordinate and improve their many tertiary hospital functions. The MAP team delivered a workable model identifying nine primary functions, 45 sub-functions, and indicators of process efficiency for each.
Addis Ababa, Ethiopia
Addis Ababa, Ethiopia
2014
Full-Time MBA MAP
Supply Chain Optimization
Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.
Project also sponsored by the William Davidson Institute.
Faculty Advisors