The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Develop a comprehensive marketing strategy.

Identify and define a customer service operating model for the future core consumer of UnitedHealthcare's commercial insurance business.

Draft a business plan aimed at doubling revenue for health prevention exams unit.

Define the strategy to extend Whirlpool Corporation brands' reach from consumer products (appliances) to home consumer solutions (products + services).

Develop a go-to-market plan for Enterprise Child Accounts.