Define the go-to-market strategy for a new product being launched in Latin America.

Recommend how the Walt Disney Studios can best leverage augmented reality to create amazing customer experiences for movies, music, and stage productions.

Create a strategic business plan for Therapy Ranch in Southeast Michigan, outlining short-term 1 year, and long -term goals, 5 year. Help establish a sustainable urban horse facility with a primary offering of Equine Assisted Mental Health Services.

Formulate an optimized business model that identifies key partners and outlines how to successfully collaborate with them.

Devise a business plan and go-to-market strategy for Royal DSM's new Anti-Reflective Coating Technology for Aftermarket (ARCA) applications in key markets.

Analyze Cottage Inn's in-house digital marketing to assess the feasibility of outsourcing its digital functions to a digital agency.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.