Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, Inkster, Northville, Novie, Plymouth, Canton - MI
Ann Arbor, Inkster, Northville, Novie, Plymouth, Canton - MI
2024
BBA Capstone
Market Analysis and Assessment
Create a real estate feasibility assessment for a Senior Living Village ages 60 + with a focus on healthy aging. The campus style village would include independent and assisted living with a rehabilitation and palliative care center.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Create market entry strategy for business development (licensing and M&A) solution for biotech and early stage drug developers incl. academia. Estimate market opportunity, competition and sales potential, develop a go to market strategy including pricing strategy.
Faculty Advisors