Action-Based Learning Projects:
MAP & Consulting Studio
![Related Companies](/sites/default/files/styles/max_325x325/public/images/map_logos/related.jpg?itok=RrVUIS9b)
![Related Companies](/sites/default/files/images/map_logos/related.jpg)
Provide strategic planning for the development of state-of-the-art, next-generation, fully-integrated power and connectivity infrastructure for the purpose of a) in the near-term, enabling at scale the electrification of commercial vehicle fleet and municipal bus operations in the world’s densest cities, and b) more broadly to power forward the future of mobility in the urban environment.
![Clinique](/sites/default/files/styles/max_325x325/public/images/map_logos/clinique.jpg?itok=6NPCl4M-)
![Clinique](/sites/default/files/images/map_logos/clinique.jpg)
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
![](/sites/default/files/styles/max_325x325/public/images/map_logos/icl.png?itok=mw_IWVzH)
![](/sites/default/files/images/map_logos/icl.png)