Action-Based Learning Projects:
MAP & Consulting Studio
Washington D.C.
Washington D.C.
2024
Weekend MBA MAP
Market Analysis and Assessment
Construct a framework to measure qualitative impacts of the U.S. Space Force (USSF) to the national economy. Craft a marketing strategy and communications plan to explain those impacts to the public.
Faculty Advisors
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors