Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.

Create a growth marketing strategy.

Create a vendor-engagement model detailing how to engage with existing/new vendors as well as volunteers to maximize capabilities and services "donated" to The Empowerment Plan.

Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.