Create a strategic plan for a change management process to support organizational growth and impact.

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

Develop an open licensing framework and make recommendations for how it can be used to bring products to market in developing countries.

Conduct a market assessment and build a launch strategy for creating an ecosystem of STEM programs

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks, show best practices in industry, identify key distribution networks – direct to consumer, on line sales, on site sales, off site events.

Develop a marketing and product growth strategy.