The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Review the current portfolio of entrepreneurial offerings, benchmark against competing programs both in Ireland and a few select countries, and devise a strategic plan that will recommend an advanced set of programs that meets the need of a changing world

Provide a market analysis/entry project to help define, size, and identify opportunities.

Outline a go-to-market strategy for Expedia to compete in China's travel market.