Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
New Delhi India
Santa Rosa, CA
San Francisco, CA
Washington, DC
Chicago, IL and New York City, NY
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Online MBA
Operations Enhancements
Riot Games released League of Legends in 2009 to worldwide acclaim and multiple new games and TV series over the following years. The success has led to an increased visibility to potential attackers that will eventually leverage existing vulnerabilities. Students on the Riot Games team will define a framework for how we categorize, collaborate and assess third party organizations ranging from software vendors to game studio M&A’s.
Faculty Advisors
Lucknow, Uttar Pradesh, India
Lucknow, Uttar Pradesh, India
2023
Full-Time MBA MAP
Operations Enhancements
Assess the Total Cycle Time in the state of UP and MERIT tool for its ability to make sure that the process of dispatching ambulances and delivering patients to hospitals is smooth; make pertinent recommendations as needed
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Silicon Valley, CA, USA
Buffalo, NY;Toronto, Canada
Ann Arbor, MI
