Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Franklin, TN
Franklin, TN
2025
Full-Time MBA MAP
Go-To-Market Strategy
Schneider Electric has an existing strategy around digitally enabled products, and as a continuation of this strategy we need to better understand customer mindset around digitally enabled products and how the purchase of these connected products can drive Software and Service recurring revenue.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Faculty Advisors
NYC, NY
NYC, NY
2024
Executive MBA MAP
Strategic Roadmapping
The independent restaurant industry is notoriously low on resources that allows owners and operators to be more effective business owners. Even chefs who have owned restaurants for years lack financial literacy and the business understanding they need to control and cut costs. This proves particularly challenging for an industry where average profit margins over between three and five percent on a good year.
The James Beard Foundation advocates for, and designs programs that aim to make the independent restaurant industry more equitable, sustainable, and financially viable for all. The Foundation seeks to collaborate with a team of Ross EMBAs to research and catalog innovative industry business models for ‘full-service, casual, independently owned’ restaurants.
The team would analyze the strategy, effectiveness, scalability, and potential applications of these new models, with the goal of resulting in more profitable restaurants that also follow equitable and sustainable labor, sourcing, and operating practices. The team would develop frameworks for identifying and creating new business models for this category of restaurants.
The James Beard Foundation advocates for, and designs programs that aim to make the independent restaurant industry more equitable, sustainable, and financially viable for all. The Foundation seeks to collaborate with a team of Ross EMBAs to research and catalog innovative industry business models for ‘full-service, casual, independently owned’ restaurants.
The team would analyze the strategy, effectiveness, scalability, and potential applications of these new models, with the goal of resulting in more profitable restaurants that also follow equitable and sustainable labor, sourcing, and operating practices. The team would develop frameworks for identifying and creating new business models for this category of restaurants.
Faculty Advisors
Tel Aviv, Israel;Los Angeles,CA
Tel Aviv, Israel;Los Angeles,CA
2017
Executive MBA MAP
Research and document a U.S. situation analysis of this security and surveillance sector and its technology, from industry, market, competition, customers, channels of product delivery & value streams, and collaboration standpoints to formulate a three-year strategic plan.
Faculty Advisors