Provide a 3-year strategic marketing plan and branding strategy.

Design and apply a financial risk rating strategy to a new type of multi-asset investment fund.

Analyze and develop optimal setup and staffing plans for concession stands at Michigan Athletics venues.

The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.