Michigan Business School Professor and Erb Institute Faculty Director,Tom Gladwin, pioneered the field of business sustainability with his concept of a "science of sustainable enterprise." It was one of the first scholarly frameworks to bring together the social, environmental, economic, and organizational aspects of competitive companies that likewise are managed to explicitly create value for society. With groundbreaking publications like "Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research" and "Beyond Eco-Efficiency: Towards Socially Sustainable Business" in the 1990s, Gladwin dramatically expanded the scope of traditional management education and business leadership. Throughout his career, and his long-time partnership with the Prince of Wales's Business & the Environment Programme, Gladwin influenced hundreds of CEOs and other top corporate leaders to think deeply about, and take action on, the threat and the opportunity of sustainable business. 

In their paper, “Crowdfunding the Front Lines: An Empirical Study of Teacher-Driven School Improvement,” Professors Samantha Keppler, Jun Li, and Andrew Wu conducted the first large-scale empirical test of the frontline improvement theory in K-12 schools. The theory, originating in automotive manufacturing, states that empowering front-line employees to identify organizational and process problems and implement solutions improves organizational performance and customer satisfaction. In this case, the team of Michigan Ross professors was interested in how teacher-identified problems in the classroom and crowd-funded solutions improved learning outcomes for K-12 students.

The team analyzed data on thousands of K-12 teacher projects on the largest teacher crowdfunding site, DonorsChoose. They found that one funded project (about $400 in value), on average, achieves a significant increase in the percentage of students scoring basic and above on all tested subjects in high school, as well as science and language arts in primary and middle schools. This effect translates to two-nine additional students moving up to at least a basic level of proficiency in the correlating subject. The effect of these projects is greatest in low-income schools, where funded projects, on average, move four-10 additional students to at least a basic level of proficiency in tested subjects.

From the textual analyses of the teacher's written statements about the impact of the projects in their schools, Keppler, Li, and Wu additionally learned that student academic performance is significantly better when teachers use crowd-funded money to improve knowledge retention, as a repeated learning tool, and to differentiate or personalize learning.

Due to the demonstrated impact of teacher-driven crowdfunded projects, DonorsChoose has partnered with eight states to spend COVID-19 education relief funding on teacher crowdfunding projects. To date, these partnerships have funded over $100 million of teacher projects from over 100,000 teachers, impacting over 10 million students.

The marketing faculty at the University of Michigan has, over the decades, made several foundational contributions to the area of consumer behavior. Professor Joseph W. Newman, who was a marketing faculty member at the Michigan Business School from 1949-51 and again from 1965-73, helped greatly through his books and research publications to deepen the impact on the marketing discipline of concepts including economics and decision theory, psychology, sociology, and anthropology, especially through the qualitative research techniques of motivational research. Along with his doctoral students, he published highly impactful research on how consumers gather and use pre-purchase information. He also published research on customer satisfaction and dissatisfaction. For these and other contributions, he was named a fellow of the Association of Consumer Research in 1990, its highest honor. In the decades since, the marketing faculty at Michigan Ross has continued to make many more notable contributions to our understanding of consumer behavior.

The Personal Development Plan is a simple but impactful idea that has now been utilized by approximately 6,000 BBA alums and current students. At its core, the PDP is an Excel document that helps students plan the requirements to graduate, but its usage and value go far beyond just a requirement planning tool. In 2006, the BBA degree, which had for decades been a two-year degree program, was modified to a three-year structure with a small number of first-year preferred admits. Eight years later, in 2014, the BBA curriculum was modified from a 45 business credit requirement to 58 business credits. The changes to the curriculum meant that students had significantly more time, more flexibility, and more choices in how they progressed through the BBA degree. That flexibility increased even more as we moved to a four-year program in 2017. Advisors developed the PDP as a resource to help students make the most out of this expanded college experience.

In 2014, with the launch of the 58-credit BBA curriculum, a new core course was created, BA 200. As part of BA 200, PDP was introduced as a required component of the class and is now a co-curricular component of BA 100 and BA 102. Each year, the undergraduate advising team works with over 625 new BBA students (first-year students and transfers) so that each student develops an individualized plan for their life as a college student. Ensuring that they are planning requirements is an important part of this, but in developing their plan, students are asked to reflect on their goals for their time in college while developing their PDP. What skills and competencies do they hope to develop while they are here? Are there opportunities they want to take advantage of (study abroad, participation in programs through centers and institutes, minors or dual degrees, club leadership, etc.)? The PDP is a living document that travels with students throughout their four years and becomes a reference point for continued conversations and relationship-building with advisors until graduation. The PDP has had an impact on every single BBA student since the fall of 2014, helping to open their eyes to the rich opportunities at Michigan Ross and giving them a roadmap to their unique journey as a Ross BBA.

Professor Gretchen Spreitzer received her PhD from Michigan Ross in 1992. Her work on empowerment, stemming from her Michigan Ross dissertation, has set the foundation for a new understanding of the employee experience. Instead of capital that organizations needed to control, empowerment brought forth the idea that employees thrive when they are given the freedom and autonomy to do their work autonomously. This pioneering work ushered in a new era of research and a fundamental shift in how organizations view their relationship with employees.

The root of the Great Financial Crisis of 2008-2009 lay in poor-quality residential mortgage loans made by financial institutions. A set of academic research papers established that lenders made poorer quality loans when they anticipated selling the loans to investors rather than continuing to own the loans until they matured. When loans were sold, a complex securitization process led to a large distance between the originator of a mortgage and the final investor in the loans. Amit Seru, PhD '07, and co-authors established in an important series of papers that focused on 1) keeping most characteristics of loans the same, loans that were only marginally easier to securitize had significantly higher default rates than those that were marginally more difficult to securitize, 2) (in work with Professor Uday Rajan) securitized loans, the interest rate (which represents the compensation to investors for bearing the risk of default by the borrower) became an increasingly worse predictor of default in the build-up to the GFC, and 3) information passed on to investors by mortgage securitizers was limited and sometimes outright fraudulent. In another crucial strand of work, Professor Amiyatosh Purnanandam demonstrated that 1) loans held by banks on their own balance sheets had lower default rates than otherwise identical loans sold by banks to investors and 2) (in work with Taylor Begley, PhD '14, and Kuncheng Zheng, PhD '15) even with securitized loans, default rates were lower when the riskiest tranche was held by the lender rather than sold to investors. Collectively, the work done by Ross faculty and PhD alums showed that the ability to securitize mortgage loans undermined the incentives of lenders to the point that low-quality mortgage loans were made, essentially providing the dry timber that fueled the GFC.

Sensory marketing is a relatively new and growing field of marketing that Professor Aradhna Krishna pioneered in the early 2000s. Krishna saw that there were disparate fields of study on senses, but there was no cohesion between these fields. She brought all these sub-fields together under the umbrella of sensory marketing and organized the first conference on it in 2008. She then wrote two books and dozens of scholarly articles on the subject to make the field grow. And the field did grow both in academia and in practice -- enough for Harvard Business Review to do a lead Ideawatch article on it featuring Krishna as the world's foremost expert on the topic. Krishna has defined "sensory marketing" as marketing that engages the consumers' senses and affects their perception, judgment, and behavior. Krishna continues to publish important, scholarly articles on the topic. She also started the Sensory Marketing Lab at Michigan Ross, which attracts PhD students and post-docs from around the world.

Professor Joel Slemrod has worked on an agenda to broaden the scope of tax analysis to address several issues that standard economics models of taxation ignore. He has written several articles analyzing and addressing the blind spots of standard economics models and has co-authored a book titled Tax Systems, which outlines the implications of these blind spots. The influence of his work is demonstrated by the recent policy attention given to tax enforcement in the United States and other countries, such as an increase in funding appropriated to the IRS to reduce evasion of high-income individuals and corporations, as well as innovative administrative policy developments through the U.S. Foreign Account Tax Compliance Act and the OECD Pillars One and Two, which subjects a group of large multinational companies to a global minimum corporate tax of 15%. Slemrod's work has received over 35,000 citations, numerous awards and accolades, and a No. 1 ranking among public finance economists per the Research Papers In Economics site.

The Michigan Business Challenge is a prestigious business plan competition hosted by the Zell Lurie Institute for Entrepreneurial Studies. It allows U-M students to showcase their entrepreneurial ideas, receive feedback from experienced judges, and compete for over $100,000 in cash prizes to support their ventures. 

The Michigan Business Challenge was established in 1984 at Michigan Ross and has since become one of the region's most impactful and well-known startup competitions. Over the years, the MBC has supported numerous successful startups, generated millions of dollars in funding, and helped launch successful entrepreneurial careers for U-M students and alumni. The MBC is open to various stages of business concepts, from early-stage ideas to established businesses. 

The competition consists of three tracks that cater to specific industry sectors, including the Seigle Impact Track for social ventures, the Invention Track for ventures that have intellectual property at the core of their high-tech venture, and the Innovation Track for growing startups. These tracks provide tailored resources, networking opportunities, and funding for participants. Notable entrepreneurial ventures that have come through the MBC include Morning Brew, Xoran Technologies, AMBIQ Micro, Elevate K-12, and many more.

William Davidson (1922-2009) was a successful global business leader and alum of the University of Michigan. He understood the value of the private sector to empower people around the world. 

After the fall of the Berlin Wall, Davidson recognized the value of educating and empowering economic decision-makers in formerly centralized economies with the tools of commercial success. Davidson partnered with U-M to create a unique institute providing consulting and training services to nonprofits, corporations and small businesses in emerging markets with the goals of economic growth and social progress. Since 1992, the William Davidson Institute (WDI) has served as a platform to introduce students to the challenges and opportunities facing firms in low- and middle-income countries. 

Over its history, the Institute has supported U-M student teams, totaling more than 1,800 students, who collaborate with business and nonprofit partners to provide analysis and develop solutions built upon the foundation of basic business principles. To ensure ongoing access to current and relevant business education, WDI Publishing also produces and distributes high-quality, cutting-edge business cases and other teaching materials, with more than 700 cases in its collection, reaching approximately 800 universities and institutions globally. 

The Institute is also home to NextBillion.net, an online platform for discussing business models and innovations that address development challenges in low- and middle-income countries. The platform reaches more than 25,000 readers a month.

Professor Paul W. McCracken was part of the Michigan Ross faculty from 1948-1986. He was a prominent economist and adviser to both Republican and Democratic presidents and was also an advocate for an active government role in economic stabilization. McCracken advocated for government policies to moderate business cycles, control inflation, and address unemployment in order to assist the disadvantaged. As a result, McCracken played a central role in addressing the rising inflation of the late 1960s and early 1970s during his tenure as an economic adviser to President Richard Nixon. McCracken criticized the government for not taking sufficient measures to combat inflation, and he supported a policy of gradualism, which aimed to slow inflation by reducing economic growth slightly without causing a recession. He proposed a combination of budget surpluses and tighter monetary policy to control inflation without severely disrupting the economy. McCracken was present during the decision to unilaterally end the Bretton Woods system, which had fixed exchange rates for major currencies. This decision resulted in far-reaching changes in the international monetary system.

The paper "Value of Information in Capacitated Supply Chains" by Professor Roman Kapuscinski and his co-authors was published in Management Science in 1999. This paper contributed significantly to the understanding of how information sharing impacts the performance of supply chains. Specifically, this paper turned on its head the notion that information would be most valuable in settings where capacity is tight, when the uncertainty of demand is huge, and when the costs of unsatisfying demand are very high. The paper uses careful, rigorous analyses to reveal when information is most valuable and how the value depends on many interrelated factors. Providing an innovative analytical model, Kapuscinski and his colleagues demonstrated when and how the sharing of demand information could remarkably enhance inventory management and order fulfillment for capacity-constrained supply chains. The subsequent literature in operations management has heavily referenced this pioneering work, leading to the development of practical strategies for improving supply chain efficiency through information sharing. Further studies have explored different facets of information sharing in diverse supply chain settings and have considered more complex forms of information, extending the paper's impact in many directions within operations. 

In 2021, Assistant Professor Andreas Hagemann developed a new econometric methodology that addresses the complexities of clustered data to enhance the accuracy and reliability of empirical work in economics and related fields. Typical examples of clusters are firms, cities, or states. The central challenge is that units within clusters may influence one another or may be influenced by similar environmental factors in ways that cannot be observed. Empirical researchers know that neglecting to account for clusters can yield results where non-existent effects erroneously appear as highly significant. Hagemann's research agenda developed new tools to address this issue in challenging and empirically relevant scenarios. His work has had a substantial impact on econometric theory and empirical practice. For instance, the methodology he developed is now the standard option for clustering in the canonical implementation of quantile regression in the statistical programming language R.

Building on his experience as an attorney at the Federal Reserve, the 2020-22 research of Assistant Professor Jeremy Kress has identified critical weaknesses in bank merger oversight and proposed strategies to reinvigorate bank merger enforcement. Kress' work has shown that lax bank merger oversight has harmed consumers, businesses, and the broader financial system. His research has demonstrated that the prevailing approach to bank merger regulation has increased the cost and reduced the availability of consumer credit, inflated the fees that banks charge for basic financial services, limited small business credit availability, and threatened financial stability. Kress' research has pushed bank merger reform onto the policy agenda in Washington, D.C. by serving as a blueprint for legislation introduced by Senator Elizabeth Warren and inspiring an executive order on bank mergers by President Joe Biden. The Department of Justice also invited Kress to lead a joint initiative with the federal banking agencies to rewrite their bank merger policies.

Professor Kenneth Lieberthal was a pioneer in the practice of business school professors contributing their knowledge in public service to society. Lieberthal served as the senior director for Asia for the U.S. National Security Council during the years 1998-2000. 

During that same time, Lieberthal was also special assistant to President Clinton for National Security Affairs. His core academic research findings included a seminal analysis of China's bureaucratic system, which featured a nuanced and careful delineation of the fragmented nature of China's political system in the late 20th century. 

Lieberthal's research was able to explain why China, during that era, had weak policy implementation at times because of the fragmentation in its bureaucratic system. He was known for introducing U.S. policymakers to a nuanced and careful understanding of the Chinese governmental system and how it functions.

Originally launched by Michigan Ross Professor David Brophy and now organized and run by the Zell Lurie Institute for Entrepreneurial Studies, the Midwest Growth Capital Symposium began as an opportunity to showcase innovative Michigan ventures seeking funding and connect them with venture capitalists, angel investors, industry stakeholders, and leaders from across the nation. 

Today, the Symposium provides a platform for pre-selected Midwest companies to present their business ideas and investment opportunities. These companies span various sectors, such as life sciences, healthcare, technology, food and agriculture, and energy. First held in 1980, the Symposium is the longest-running university-based venture fair of its kind, has gained recognition, and attracts attendees from across the country.