Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Go-To-Market Strategy
Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
The project focuses on identifying critical inefficiencies in automotive product development and digital tool limitations for OEMs and tier 1 suppliers. It aims to develop compelling business cases that demonstrate how AI can effectively address these challenges, while also highlighting potential white spaces where these technologies can be applied to drive innovation and efficiency in the industry.
Faculty Advisors