Action-Based Learning Projects:
MAP & Consulting Studio
NYC, NY
NYC, NY
2025
Full-Time MBA MAP
Strategic Roadmapping
The MAP team will develop a business plan to create an apprentice program focused on helping young people find careers in plumbing, electricity, carpentry, roofing, and walling. The US has a huge issue with not enough skilled trades people. This project will be supported by top real estate, and Ireland and US Government officials.
Faculty Advisors
Grand Rapids, MI
Novi, MI
Jinja, Uganda
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Chennai, Tamil Nadu, India
Multiple
Santiago, Chile; Concepcion, Chile; Puerto Montt, Chile
Seattle, WA
Tampa, FL
Tampa, FL
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop a comprehensive inventory ordering strategy, with sales forecasting/predictive methodology aligned with customer wants and needs and the right product segments by store for a 100+ store privately owned RV retail dealership company.
Faculty Advisors