Research and develop a go_to_market plan based on how electrification would impact specific brands.

Recommend a growth strategy, including but not limited to social media avenues, with a client focus.

Develop a strategic plan to drive growth of customer engagement initiatives within FordPass.

Assess key social, global, and industry trends of relevance to Fidelity, and create a prioritized list of strategic actions the firm should take as a result.

Formulate a clear market entry strategy and a three-year market entry plan.

Examine the economic implications of shifting to alternative fuels

Develop scalable marketing recommendations and implementation plans to drive beta user acquisition and retention of a new software product.

Conduct a strategic assessment of Ford's global corporate sustainability reputation compared with Sustainability Leaders, recommend short/medium/long term opportunities to improve performance, and design a strategic framework to translate that performance into business deliverables.