Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Wuxi, China
Wuxi, China
2017
Executive MBA MAP
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors
Addis Ababa Ethiopia
Addis Ababa Ethiopia
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct background research on specific laboratory products and interview relevant people in Ethiopia to develop a feasibility study for setting up a manufacturing hub and supply hub in Addis Ababa
Faculty Advisors