Action-Based Learning Projects:
MAP & Consulting Studio
Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
