Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.

Build a business case and proof of concept that outlines how Experian can transform mail processing functions though the application of Lean, Robotics Process Automation, and Artificial Intelligence.

Recommend a go-to-market sales and marketing strategy for a new brand of wine.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Create a development plan for the waterfront phase of the Clark and Roosevelt project in Chicago.

Perform a new market assessment and formulate a market entry strategy and development plan.