Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
Supply Chain Risk Assessment System/Dashboard: using existing tools and subscriptions, work with IT business function to map out supply chain risk key risk indicators to create not only visibility into risks but also the ability to track roadmaps and action plans.
Faculty Advisors