The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop a strategy to increase multi-service usage and cross-selling within Microsoft’s consumer apps & services portfolio leveraging the Microsoft Rewards loyalty program

Assess the decentralized organizational structure of RGMVP and identify key opportunities for strengthening organizational capacity.

Create a marketing and e-commerce strategy to expand its traditional customer base.

Formulate a plan for strategic entry into premium chocolate space for Mondelez International.

Develop a process to monitor on hand inventory, sales, and forecast production accuracy for Walmart.com SKUs.