Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Dearborn, MI
2018
Full-Time MBA MAP
Conduct a strategic assessment of Ford's global corporate sustainability reputation compared with Sustainability Leaders, recommend short/medium/long term opportunities to improve performance, and design a strategic framework to translate that performance into business deliverables.
Faculty Advisors
![NRP Group](/sites/default/files/styles/max_325x325/public/images/map_logos/map_npr-group.png?itok=pn0aH09w)
San Antonio, TX;Cleveland, OH
![NRP Group](/sites/default/files/images/map_logos/map_npr-group.png)
San Antonio, TX;Cleveland, OH
2018
Full-Time MBA MAP
Develop a set of strategies and processes that will help The NRP Group effectively collect and analyze data on the outcomes of supportive services at affordable housing developments across the country in order to improve supportive services throughout the industry.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/mich-medicine.png?itok=6WhWYlcS)
Pittsburgh, PA, USA
![](/sites/default/files/images/map_logos/mich-medicine.png)
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
![NVIDIA](/sites/default/files/styles/max_325x325/public/images/map_logos/nvidia_0.jpg?itok=nNzXvmSj)
Santa Clara, Beijing, Shanghai
![NVIDIA](/sites/default/files/images/map_logos/nvidia_0.jpg)
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.