Action-Based Learning Projects:
MAP & Consulting Studio
Venice, CA
Montclair, NJ, USA
Washington, D.C.
Boston, MA
Boston, MA
2023
Executive MBA MAP
Strategic Roadmapping
Develop a business case and a strategic plan for the creation a rare disease therapeutics center that will administer high-cost therapeutics (such as gene, CRISPR, mRNA and enzyme replacement therapy) for patients with rare diseases at Michigan Medicine.
Faculty Advisors
Chicago, IL and New York City, NY
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.