Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MBAn Consulting Studio
Market Analysis and Assessment
Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.
Faculty Advisors
Detroit, MI
Secunderabad, India, Lucknow, India, Bhopal, India
Secunderabad, India, Lucknow, India, Bhopal, India
2014
Full-Time MBA MAP
Create a strategy for mechanizing critical farm operations at small- and medium-sized farms leveraging ITC's e-choupal network for improved productivity and sustainability of farm incomes.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Troy, MI; Tel Aviv, Israel; Haifa, Israel
Mumbai, India
