Create a clear and dynamic brand management plan to integrate newly acquired brands within the Impro group and to portray the Impro brand globally across nine market segments.

Conduct a U.S. market assessment and develop a market entry strategy that identifies potential partners/distributors.

Create a business strategy to support product expansion in new user segments and channels.

Evolve strategies and a business model for creating a differentiated and efficient supply chain benefiting all stakeholders.

IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.