Analyze the lease-up process and make recommendations for marketing, operations, financial, and technology-related improvements.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.

Devise a to-to-market strategy and execution plan that will support a successful launch in China.

Develop a market analysis and market-entry strategy.