Devise a go-to-market strategy for maximizing online and mobile for debit funding sources

Define the competitive landscape and develop the PsiAN brand architecture.

Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset