Action-Based Learning Projects:
MAP & Consulting Studio
Haifa Israel
Haifa Israel
2023
Full-Time MBA MAP
Market Analysis and Assessment
Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Quito, Ecuador and Guayaquil, Ecuador
New York City, NY, USA
Chicago, IL
Chicago, IL
2020
BBA Capstone
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors
Chicago, IL
Plymouth , MI, USA
Troy, MI, USA
Managua, Nicaragua; Santo Domingo, Dominican Republic
