Develop a strategic plan, roadmap, and storytelling from proof-of-concept to national expansion.

Identify key needs of Pave's target demographic to a construct product development roadmap.

Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.