Define the modern customer's path to purchase and identify which digital platforms Nestle should leverage.

Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.

Compare and contrast the go-to-market strategy for products in various market locations

Perform a market landscape assessment of technological innovations in commercial products and develop an innovation strategy

Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.

Develop a U.S. market strategy and market entry plan.

Develop a marketing plan targeting college students to drive sales.

Formulate a detailed marketing/media plan for the launch of a new product line.

Formulate a detailed three-year market entry plan for the U.S. and Canadian markets

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities...

Create an in-depth analysis of Arena naming rights deals in the history of sports and entertainment.

Strategize how to maximize marketing value for brands in Music across Venues, Promoters, Labels and Artists.