The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Lead generation strategy for Poornatha’s B2C model

Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Analyze the potential impacts of electrification and de-carbonization to PG&E's natural gas business.

Devise a go-to-market strategy for maximizing online and mobile for debit funding sources

Define the competitive landscape and develop the PsiAN brand architecture.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.