Action-Based Learning Projects:
MAP & Consulting Studio
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
New York, NY
New York, NY
2021
Full-Time MBA MAP
Employee Experience Enhancements
Work Force of the Future: Develop a framework across GBAM Ops to aid management in identifying and closing the gap between the skills of their current workforce and the skills required for their desired future business.
Faculty Advisors