Develop a 3-5 year strategic marketing plan for electrified construction equipment aligned to customer adoption.

Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.

Formulate a fundraising plan with a rubric to assess potential collaborators.

Develop a pricing strategy, market analysis, and marketing campaign for the launch of our brand and products.

Determine an incentive structure that could help make green corridors work and undertake pilot feasibility studies for the first wave of site-specific green business opportunities.