Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Pittsburg, PA
Pittsburg, PA
2024
Full-Time MBA MAP
Go-To-Market Strategy
Examine current business models around historic and new digital solutions of Eaton and its competitors, identify attractive investments, and propose new business models that incorporate software, hardware, and services into a total package for Eaton customers.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Lucknow, Uttar Pradesh, India
Lucknow, Uttar Pradesh, India
2023
Full-Time MBA MAP
Operations Enhancements
Assess the Total Cycle Time in the state of UP and MERIT tool for its ability to make sure that the process of dispatching ambulances and delivering patients to hospitals is smooth; make pertinent recommendations as needed
Faculty Advisors