Create an integrated promotional campaign to market product to key customer demographic

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Innovate process improvements to the operating room workflow in order to improve efficiencies, quality and capacity