Action-Based Learning Projects:
MAP & Consulting Studio
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
Supply Chain Risk Assessment System/Dashboard: using existing tools and subscriptions, work with IT business function to map out supply chain risk key risk indicators to create not only visibility into risks but also the ability to track roadmaps and action plans.
Faculty Advisors
Canton, MI
Canton, MI
2024
MSCM Consulting Studio
Strategic Roadmapping
Develop a strategic roadmap and financial analysis regarding the expansion of the companies private fleet back haul program. Discover existing opportunity and financially viability of fleet expansion.
Faculty Advisors