Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

Identify opportunities for differentiation through technology in order to develop a go-to-market strategy

Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

Define the competitive landscape and develop the PsiAN brand architecture.

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.