Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Opening a new, dedicated location in downtown Los Angeles provides greater access to a world-class business education for students and professionals on the West Coast.
Develop a comprehensive branding strategy that incorporates the City of Dearborn's history, diversity, and innovation into a cohesive and appealing brand story.
Create a comprehensive marketing plan to help us find great franchisees to partner with and help solidify the Coffee Beanery franchising marketing initiative.
Create a working framework to assess ticket sales, facility monetization, and alternative revenue streams. Propose marketing initiatives that will capitalize on the players, the club, and the brand.
