Action-Based Learning Projects:
MAP & Consulting Studio
Lima, Peru
Washington, DC
Marion, OH
Bentonville, AR and Livonia, MI
Washington, D.C.
Boston, MA, Mountain View, CA, Washington D.C.
Tokyo Japan
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors
New York, NY
New York, NY
2024
Weekend MBA MAP
Market Analysis and Assessment
Develop a competitive positioning and growth strategy for Wisp, the leading provider of reproductive telehealth services in the U.S. - specializing in same day treatments for common infections like UTIs, yeast infection, BV, Herpes, etc.
Faculty Advisors
Ann Arbor, MI
Niepolomice, Poland; Kempen, Germany; Beijing, China
