The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.

Project coordinated in partnership with the William Davidson Institute.

Develop a competitive pricing strategy for 2ULaundry's pickup and delivery service and recommend pricing for its next 10 market launches.

Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.

Perform a U.S. market assessment and recommend action steps for how to expand North American business.