Action-Based Learning Projects:
MAP & Consulting Studio
Nashville, TN;Grand Rapids, MI;Detroit, MI
Nashville, TN;Grand Rapids, MI;Detroit, MI
2018
Full-Time MBA MAP
Conduct a proof of concept around THRIVE, a proposed employer-led for-profit company, which aims to use positive work experiences to aid previously exploited or vulnerable individuals in their healing and create a runway into sustainable positive employment opportunities.
Faculty Advisors
Van Buren Township, MI
Van Buren Township, MI
2024
Global MBA MAP
Go-To-Market Strategy
Create a market study, right-to-play analysis, and go-to-market strategy for new energy storage system product line in new end-market by leveraging the software and hardware capabilities of a global automotive software and electronics supplier.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Nairobi Kenya
Detroit, MI
Detroit, MI; Warren, MI
Detroit, MI; Warren, MI
2022
MSCM Consulting Studio
Operations Enhancements
Establish a common consignment process to track, validate, and reclaim assets not only for current vendor consignment locations, but for creating a standard for future engagements.
Faculty Advisors
San Jose, CA
