Action-Based Learning Projects:
MAP & Consulting Studio
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
![Abt Associates](/sites/default/files/styles/max_325x325/public/images/map_logos/abt_2.jpg?itok=RFcRGC7R)
Addis Ababa, Ethiopia
![Abt Associates](/sites/default/files/images/map_logos/abt_2.jpg)
Addis Ababa, Ethiopia
2014
Full-Time MBA MAP
Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.
Project also sponsored by the William Davidson Institute.
Faculty Advisors