Analyze global market suitability and entry strategies across 10 countries for VIDA’s products: identity verification, digital signatures and authentication

Develop and evaluate strategic and financial scenarios to disrupt an existing market segment.

Develop a strategic roadmap of products and services for expanding Keurig Dr. Pepper in new environments.

Build a customer experience model to support a B2B online ordering tool for regional and local bakeries.

Develop a replicable operations model for "farm stop" stores.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.