Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Developing a strategic plan to convert the U.S. liquor/spirits market that is currently utilized on-premise in restaurants and bars from glass to plastic.
Craft a post-merger integration plan for Aotecar focused on an effective and efficient use of resources, which will allow Aotecar to achieve its strategic goals.
Create a go-to-market strategy for Action Levels, a company that provides experiential, creative STEAM kits for curious minds looking for a hands-on approach to play and discovery.
Formulate go-to-market strategy for the Kasi system: a multi-sensory augmented reality method to help blind/low-vision individuals access STEM content.
Adjunct Professor of Stephen M Ross School of Business and Adjunct Professor of Engineering, CoE Associate Dean Entrep Programs, College of Engineering
