Action-Based Learning Projects:
MAP & Consulting Studio

Dublin Ireland

Dublin Ireland
2023
Full-Time MBA MAP
Strategic Roadmapping
Review the current portfolio of entrepreneurial offerings, benchmark against competing programs both in Ireland and a few select countries, and devise a strategic plan that will recommend an advanced set of programs that meets the need of a changing world
Faculty Advisors
Detroit, Northville, and Lansing
Detroit, Northville, and Lansing
2025
Full-Time MBA MAP
Strategic Roadmapping
The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
Faculty Advisors
Oshkosh, WI
Oshkosh, WI
2023
Executive MBA MAP
Operations Enhancements
Develop strategy to inform leadership on how digital technology can enhance the efficiency and profitability of refuse collection systems, alleviate the pain points in the workflow, and create value for customers, stakeholders, and the environment.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors

Hanover, PA, USA

Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors

Jackson, MI, USA

Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors