Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Asses the value of the company identifying potential investment channels

Create a business plan to execute expansion into new service areas

Perform a deep dive market assessment to identify target segment