Action-Based Learning Projects:
MAP & Consulting Studio
Santa Monica, CA, USA
Detroit, MI, USA
Jackson/Grand Rapids, MI, USA
Tokyo, Japan
Ypsilanti, MI, USA
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Executive MBA MAP
Customer Experience Enhancements
Develop a business plan for a new HP subscription service that would appeal to transactional buyers of HP PCs, deliver real consumer value, and has the potential to grow to $1B in recurring revenue. This is a corporate startup innovation project with a large company.
Faculty Advisors